Road Style Riot : Mazda Fashion Street 2014 Report

The street - it's the face of one's city, the everday scene of commuter life. We all have this strange romantic relationship with the street : the chaos, the cars, the traffic, the people. Wrapped in a cold and tall buildings around, Mazda took all the emotions by contemplating a distinctive approach for pre-Fashion Week enthusiast : hosting a little fashion riot fiesta on the crossroad. Cars were stopped, photographers were running back and forth, while models did their beautiful job walking down the street like a king.

The crossroad itself isn't picked out of nowhere - it's the one that connects Senayan City with Plaza Senayan, where most Jakartans have definitely walked accross for once or more (either in rush or by channeling some London / Parisian walk a little). And yeah the road was crowded as eternally, to remember that it was also took time in Friday night - the city being's most celebrated moment. Police forces were guarding the execution tight that evening, to tame the impatient drivers around. It's a road riot, but a stylish one!

Special for the event, Mazda threw a special collaboration with Cleo Fashion Award alumni designers - KLE, Identite, Jii, alexAlexa, Hunting Fields, Ciel and 8Eri. They presented the ready-to-wear collection in black, white and red color scheme that was inspired by the new Mazda 2 SkyActiv car launched previously. Dominated by red, the design meant to represent the modern and young spirit of city people.

If you missed last night's event, no big deal. The installation of Mazda 2 SkyActiv in front of Senayan City will be lasted until next November 7th, and you can go anytime to take picture there - because you may win prizes just by doing so! Mazda is having a photo contest during this Jakarta Fashion Week event, where you can get a chance to win up to 10 millions per day! Just take some outfit photos in front of The All New Mazda2 and upload it to your Instagram mentioning @MazdaMotorID + Twitter (@Mazda2_ID) - remember the hashtag : "#mazda2alive". Now you can visit their website at www.zoomzoomlane.com to get more information - and see my instagram entry post for the example!

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